What if someone told you could change your clients opinion about your business just by what you call your company, products or services, would you believe them? If you have ever yearned for a car, then you might appreciate the love of a brand. The looks, the headlights, leather seats, the dash board, that very distinct engine sound that is so recognizable; and of course the people within your circles that have a similar taste in cars. It just seems that you have an immediate ‘click’ with them, something in common.
That’s the hook, actually. If you have in mind to sell some extra ordinary products or services, then you might want to think about all the people that would collectively like the same products and how they associate the name. This association or “business naming conditioning” occurs over a period of time. In the car example mentioned earlier, your siblings or parents could have loved the car (brand) and passed this love on to you.However, what happens to new entrants? A company without history, without the leather, special headlights or wonderful back end. One strategy, an easy way to tap into this association is to name your company something similar to what already exists in the marketplace, but different enough so it doesn’t get lost in the crowd; and differentiation will separate you from the competition, but first the name needs to attract attention.
Attention grabbing is possibly one of most practised marketing concepts. Ever noticed a product you’ve purchased for years, and then one day you see a little red sticker “New Formula” ?. If you can’t grasp a potential clients attention, the competition will; no matter how much you believe they need your product.
Consulting for business names requires a deep understanding of consumers, and their actions and reactions to certain products and services. As a business owner you possibly possess this information, the very reason most entrepreneurs start up a new business.
So if you would like to change the way your clients perceive your products, getting an awesome company name will make a difference. If you can’t think of a name that ticks all the boxes, get professional help. Ensure it has some relevance or deep connection to your audience because the name alone has the power to influence the first customers to come banging at your door and subsequently tell their friends and family.